Anju has partnered with highly skilled artisans that work with hand block-printing a technique that has been passed
down from generation to generation. The word “Chippa” means “to print”, and the cotton used for our products is
printed by one of the oldest block-printing families in Jaipur, India. This ancient form of fabric printing has been in
India since 12th Century and has become almost forgotten due to significant advances in modern day screen printing.
The beautiful patterns on the fabrics are created using wooden blocks. These blocks are hand-carved using basic
tools and manual drawings. Once the blocks are ready, they are dipped in natural dyes and the color patterns are
transferred onto organic cotton. Each design involves multiple blocks and dyes, which have to be carefully aligned
to create a beautiful and colorful final product.
By sourcing fabrics made using this nearly extinct technique, we are able to provide support for these skilled artisans
and doing our part in keeping this wonderful tradition alive.
SALES PRODUCERS, INC.
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