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Sunday Afternoons - BEYOND THE BRIM: For over 25 years, their family-owned company has been pushing the boundaries of hat-making. Always striving to add unique features and benefits and increase durability with an eye towards sustainability and the importance of being socially responsible, they feel good making them and consumers feel great wearing them. The brand of choice for anyone who steps outdoors to recharge their spirits and test their limits. Sunday Afternoons hats are for everyone who wants to feel the sun and play in the rain. Never doubt how far you can go with a good hat.

New & Notable: Kids' Play Hat in Space Print, Wild Birds prints, newly designed casual styles in the Valencia and Leisure hats; Backdrop Boonie and Flash Caps are new in the performance collections

Best Sellers: Capes continue to be the hat that stands out (both in differentiation and UPF coverage) - they may be goofy, but DO NOT forget them on your order. Kids styles that are best performing are the Kids' Play Hat and Fun Buckets. The must have styles continue to be Havana, Vineyard, Sunset, Sun Guardian, Boho, and Garden Visor.